Yeum
Recipe Curation App for meal Planning
ROLE
Personal Project
DURATION
4 weeks
EXPERTISE
UI/UX Design
PLATFORM
Mobile Application
Design Process
01. Define
Understanding the Problem
Objective
Product Definition
Target audience
02. Research
Secondary Research
Primary Research
Competitive Research
Personas
03. Analysis
Data Analysis
Narrowing Down and Prioritising Features
Define Project Requirements
04. Design
Information Architecture
User Flows
Sketching
Wireframing
Final Screens
Prototype
05. Test
Usability Testing
Assigned Task
Objectives of the Test
Gather Feedback
Improvements
Problem
Existing platforms often present overwhelming choices, lack detailed instructions, and may not offer customization options, leaving users frustrated and dissatisfied with their cooking experiences.
Solution
A user-friendly recipe recommendation app that addresses these pain points and provides a seamless solution for individuals seeking tailored, trustworthy, and enjoyable cooking experiences.
Target Audience
Young Professionals (Age 25-35): This group is typically early in their careers, busy with work, and looking for quick and easy meal solutions that are also nutritious. They may be interested in recipes that are budget-friendly and require minimal time and effort to prepare.
Mid-Career Professionals (Age 35-45): This segment includes individuals with more experience in their careers but still face time constraints due to work responsibilities. They may seek a balance between healthy eating and convenience, preferring recipes that are flavourful, diverse, and suitable for their busy lifestyles.
Young Adults and Millennials: This demographic is typically tech-savvy and interested in diverse cuisines, healthy eating options, and cooking tutorials. They may also appreciate social sharing features to exchange recipes and cooking tips with peers.
Project Description
Yeum is a recipe app designed to simplify cooking experiences for busy professionals and culinary enthusiasts alike. With an intuitive user interface (UI) and seamless user experience (UX),Yeum aims to transform the way people approach home cooking.
Research
87%
of working professionals in India struggle with limited time for meal preparation due to busy work schedules.
72%
find it challenging to maintain a diverse and healthy diet due to limited time for grocery shopping and meal planning.
58%
encounter problems with recipes lacking detailed instructions, leading to confusion and subpar cooking outcomes.
65%
feel overwhelmed by the excessive amount of recipes available online and have difficulty choosing suitable recipes.
Opportunity Areas
Simplifying Choice Overload
Streamlining recipe options based on user preferences, dietary restrictions, and ingredient availability can help reduce choice overload. Implementing algorithms that recommend recipes based on past user interactions, cooking skill level, and flavour preferences can enhance user satisfaction and encourage exploration of new dishes.
Detailed Instructions and Tutorials
Enhance the instructional content by providing step-by-step tutorials with videos, images, and detailed explanations for each recipe. Include cooking tips, techniques, and troubleshooting guides to help users navigate challenges in the kitchen.
Customization Options
Offering customization features such as ingredient substitutions, portion adjustments, and dietary modifications (e.g., vegan, gluten-free) can cater to a wider range of user preferences and needs.
Meal Planning
Personalized meal plans based on dietary preferences, nutritional needs, and cooking skill levels. Provide options for adjusting portion sizes and ingredient substitutions to cater to individual preferences and dietary restrictions.
Community Engagement
Building a community platform where users can share their cooking experiences, exchange tips and tricks, and participate in cooking challenges or contests can foster a sense of belonging and motivation.
Nutritional Information
Providing detailed nutritional information for recipes, along with options to adjust serving sizes for accurate calorie tracking, can cater to health-conscious users.
User Persona
Priya Varma
40, Marketing Manager & Mother
kerala, India
Background
Priya is a working mother juggling her career and family responsibilities. She values nutritious meals for her family but struggles to find time for elaborate cooking amidst her busy schedule. Convenience and efficiency are essential for her when it comes to meal planning and preparation.
Pain points
Limited time for cooking and meal planning
Balancing family preferences and dietary requirements
Finding recipes that cater to different tastes and age groups
Managing grocery shopping efficiently while meeting nutritional needs
Goals and needs
Quick and easy recipes that appeal to both adults and children
Nutritious meal options with ingredient substitutions for dietary restrictions
Time-saving cooking techniques and tips
Integration with family meal planning and grocery shopping lists
Visual presentation of recipes with clear instructions and cooking times
Rahul Sharma
31, Software Engineer
Bangalore, India
Background
Rahul is a busy professional working in the tech industry. He spends long hours at work and often finds it challenging to balance his career with personal responsibilities. Cooking meals at home is a priority for him to maintain a healthy lifestyle, but he needs quick and easy recipes that fit into his busy schedule.
Pain points
Limited time for meal preparation
Difficulty in finding recipes that align with his dietary preferences and time constraints
Inefficient meal planning and grocery shopping process
Overwhelmed by the abundance of recipe options online
Goals and needs
Quick and efficient meal solutions
Access to recipes with minimal preparation and cooking times
Ability to customize recipes based on dietary preferences and available ingredients
Seamless integration with meal planning tools and grocery lists
Clear and intuitive user interface for easy navigation and recipe discovery
Narrowing Down
User-Friendly Interface
Design an intuitive and easy-to-navigate interface to ensure users can quickly find recipes and information they need.
Include search and filter options to help users narrow down recipes based on ingredients, dietary preferences, cooking time, etc.
Time-Saving Features
Implement time-saving features such as meal planning tools, quick recipes, and batch cooking suggestions.
Allow users to save favourite recipes.
Customization Options
Provide customization options for portion sizes, ingredient substitutions, and dietary restrictions (e.g., vegetarian, vegan, gluten-free).
Allow users to personalize recipe recommendations based on their preferences and cooking skills.
Step-by-Step Instructions
Offer clear and concise step-by-step instructions with images or videos to guide users through the cooking process.
Include cooking tips, tricks, and variations to enhance the user experience and encourage experimentation.
Community Engagement
Implement social features such as user reviews, ratings, and comments to foster community engagement and feedback.
Allow users to share their own recipes, cooking experiences, and tips with others in the app.
Feedback and Iteration
Collect user feedback through surveys, ratings, and analytics to identify areas for improvement and iterate on the app's features and functionality regularly.
Information Architecture
User Flow
Low-Fidelity Wireframe
Guidelines and Layout
9:41
390
Guide box: 74px
4 columns
Gutter: 16px
Margin: 20px
74px
16px
20px
Colour Palette
Typography
Poppins
Headings
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYX
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYX
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYX
MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYX
SEMI BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYX
Inter
Body text
MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYX
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYX
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYX
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYX
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYX
Iconography
UI Kit
High-Fidelity Screens
Search
Look up your favourite recipes using criteria like flavour, popularity, or nutrient content.
Recipe Category
Suggests well-liked dishes that are trendy, close to your location, and personal to you.
Navigation Bar
The app's primary functionalities include the tutorial, meal planning, profile, and social aspects.
7
4
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Notification
Displays alerts, suggestions, newly following users, and likes on your posts.
Hamburger
The primary app settings, which include account, privacy, security, and the ability to log out.
List of Ingredients
Select all the ingredients available to generate a quick recipe
Button
Rectangular buttons with slightly rounded corners they ensure balance, symmetry, and trust. The color goes with the brand aswell.
Full View
Drag the small green rectangle to see full recipe.
Nutritional Information
Nutritional data to help you make wise decisions.
Time Taken
This adds the prep and cooking times together to get the overall time.
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Like, Comment, Save
Give other users your insightful input to help them get better.You may view content offline and at your convenience thanks to saving.
Ingredients
List of all the ingredients require to make the recipe.
Step Wise Instruction
Detailed step wise instruction for the recipe.
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Images
This adds the prep and cooking times together to get the overall time.
Weekly View
Pressing the planner symbol in the navigation bar will bring up this screen by default.Your weekly meal plan is displayed.
Meals of the Day
The meals are arranged with their names, nutritional information, and category and time indicated. It is editable.A reminder will be sent to you at mealtime.
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New Meal Plan
Add a new meal, along with its name, timing, nutritional information, and pictures.
Monthly View
You can switch between monthly and weekly view by pressing the icon.
Top Creators
The most influential people are displayed at the top of the explore page.
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Search
Look for the best content creators, occasions, recipes, blogs, and contests.
Follower’s Post
Your feed including posts by users you are following,tutorials and events.
Social Feature
Give other users your insightful input to help them get better. You can also share posts with other users.
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2
1
Carousel
You can post upto 6 images in a carousel post.
Recipe Button
This takes you directly to the detailed recipe if its included with the post.
Tutorial Features
You can add a description and your own audio or music from a library to the video material.
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2
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Video Content
Recipes, culinary techniques, and other cooking-related videos are included in the tutorial feature.
Like , Comment, Save
Provide other users with your insightful advice to help them improve. Saving allows you to see content whenever and wherever is convenient for you.
Edit Profile
You can change your profile picture and bio with this button.
Recipes/ Saved
Every recipe, post, and tutorial you've created is visible in your profile. However, all of your saved recipes are displayed in folders under saved.
Foldering
You have the option to further organise all of your saved tutorials and recipes into folders for convenience.
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New Meal Plan
Add a new meal, along with its name, timing, nutritional information, and pictures.
New Post
The colour of the button shows heirarchy of the interactive feature on the application. You may include a maximum of 6 photos in your post. It is optional to add the the full recipe to your post.
Other Screens
Other Screens
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